Message architecture – the first step to your communication strategy

A friend of mine decided to start her own online business. She intended to teach languages online. I loved the idea and wanted to support her the best I could. Along the way I thought many people that consider starting online business in the times of corona virus may find it useful. And this is…

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Don’t leave your ego at home when you go to a client

I had the honour to learn from famous content strategists like Margot Bloomstein and Deane Barker. In their webinars and workshops for Content Strategy students, they both recommend not to involve ego into content strategy projects. In this short article, I summarize the main reasons why I totally disagree. Beware irony. Your ego should not…

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Wie Sprachfiles die Content Strategie deiner Website hinterfragen

Ich sitze gerade vor einem .po File. Darin stehen sämtliche Texte für meinen User Interface, die ich für den kommenden Website-Update aktualisieren muss. Ich dachte, das geht ratz-fatz. Aber ich sitze schon seit 4 Stunden hier und befinde mich auf der Zeile Nummer 464 aus 7461.  Warum bin ich denn sooo langsam? Tja… eins nach…

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Barrierefreies Webdesign

Seit 1. Januar 2016 sollten alle österreichischen Webseiten barrierefrei zugänglich sein. Die Seite für Barrierefreies Webdesign in Österreich informiert über die Barrierefreiheit im österreichischen Web und erfasst die grundlegenden Prinzipe dafür wie folgt: Alt-Attribute bei Bildern immer verwenden, um deren Inhalt in Worten darzustellen Menüführung über Tastatur oder Joystick ermöglichen alternative Layouts, zu denen der…

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Using content lifecycle to perform on social media

Though Austria is a beautiful country blessed with sports-predestined landscapes it still has its struggles like relatively high prices, relatively short summer, no sea, and high competition. Last years were indeed generous of sun and advantageous political issues, making Austria especially attractive for summer tourism. This summer hit operators hard. Some of them have to…

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