Don’t leave your ego at home when you go to a client

I had the honour to learn from famous content strategists like Margot Bloomstein and Deane Barker. In their webinars and workshops for Content Strategy students, they both recommend not to involve ego into content strategy projects. In this short article, I summarize the main reasons why I totally disagree. Beware irony. Your ego should not…

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10 reasons (you’d never thought of) I love webinars

Last(?) presence week for Content Strategy at FH Joanneum Martina said it’s like a little vacation for her to attend it. That’s how I feel too! Being a full-time family manager, raising two little kids, working in a family business and studying at the same time is intense. In all this craziness webinars are like…

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Using content lifecycle to perform on social media

Though Austria is a beautiful country blessed with sports-predestined landscapes it still has its struggles like relatively high prices, relatively short summer, no sea, and high competition. Last years were indeed generous of sun and advantageous political issues, making Austria especially attractive for summer tourism. This summer hit operators hard. Some of them have to…

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