1. Make it innovative
2. Don’t allow anybody to do a user research
3. Don’t evaluate your business model
Don’t spend too much time with this piece! It is okay to come up with some idea and hope it will work. Why shouldn’t it? I mean, it is enough to believe your business might bring some money somewhen.
4. Cooperate with cheapest
As a business, you will need partners and will have to make many choices in this respect. Choosing a bank, marketing agency, programmers, some service providers you might want to get on overview of your options and ask for propositions. That is a good idea. However, when you get those, don’t bother with reading and comparing, just simply check the price and get the cheapest one on board. Don’t you ever think of their reliability or if your personalities make a good business match. Time waste it is.
5. Never bother about priorities
Do whatever you feel like doing at the moment. If you want to care about usability – sure, go for it. Who cares you have only one website visitor per week? If you feel like usability is important, go and invest your time in improving it. Other things can wait.
6. Overestimate yourself
Believe you have super powers! Actually, when you only want to, you can do everything. You could do all the legal stuff and programming for the website, launching the campaigns and accounting for the last quarter. Honestly, who said you HAVE to sleep 8 hours a day?
7. Get emotional in business discussions
8. Make a baby
I hope these tips serve you well, if not – don’t hesitate to reach out for help. And let me know how it is going 😉