It all started with the TED Talk by Cal Newport called „Why you should quit social media“. Since then I’ve been playing with the idea of quitting social media but something always stopped me. Four theses stopping me from quitting social media In particular, these theses stopped me from quitting social media: My friends will…
I had the honour to learn from famous content strategists like Margot Bloomstein and Deane Barker. In their webinars and workshops for Content Strategy students, they both recommend not to involve ego into content strategy projects. In this short article, I summarize the main reasons why I totally disagree. Beware irony. Your ego should not…
Read more Don’t leave your ego at home when you go to a client
Search engines and Google particularly want us to create great content. But what is great content? What makes content great?I am sure many content professionals would be curious to know it for sure. But there is no answer to that. It depends. And if Google knew the answer, it wouldn’t need to update its algorithm.…
Ich sitze gerade vor einem .po File. Darin stehen sämtliche Texte für meinen User Interface, die ich für den kommenden Website-Update aktualisieren muss. Ich dachte, das geht ratz-fatz. Aber ich sitze schon seit 4 Stunden hier und befinde mich auf der Zeile Nummer 464 aus 7461. Warum bin ich denn sooo langsam? Tja… eins nach…
Read more Wie Sprachfiles die Content Strategie deiner Website hinterfragen
Diesen Artikel habe ich fast vor einem Jahr geschrieben, dennoch traute ich mich nicht den zu veröffentlichen. Aber heute bin ich mutig. Gender-Hinweis: Aus Gründen der leichteren Lesbarkeit wird die weibliche Sprachform verwendet. Dies ist als geschlechtsneutral zu verstehen. Seitdem ich angefangen habe Content Strategie zu studieren, lernte ich auch vermehrt über die Herausforderungen, mit…
Read more 3 Gründe warum man Content Strategen niemals anstellen sollte
Success stories are boring. Startup success stories are horribly boring. They are all quite the same and go like that: We had that bright idea. We made right things at the right time at the right place. We worked hard, we had luck and we are genius anyway. Another thing those success stories have in…
Last(?) presence week for Content Strategy at FH Joanneum Martina said it’s like a little vacation for her to attend it. That’s how I feel too! Being a full-time family manager, raising two little kids, working in a family business and studying at the same time is intense. In all this craziness webinars are like…
Read more 10 reasons (you’d never thought of) I love webinars
