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IG Experiment: was kostet ‚Marketing-ohne-Budget‘ wirklich?

Wie ihr vermutlich wisst, habe ich den Instagram Account von urlaubster.at seit 2018 nicht mehr betreut. Darüber schrieb ich in meinem Artikel: Social Media Experiment: was passiert, wenn nichts passiert? Seit dem spielte ich mit den Gedanken ein neues Experiment durchzuführen. Ein bisschen Vorgeschichte dazu. Vorgeschichte und Hintergrund des Experiments Als wir urlaubster.at in 2014…

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Message architecture – the first step to your communication strategy

A friend of mine decided to start her own online business. She intended to teach languages online. I loved the idea and wanted to support her the best I could. Along the way I thought many people that consider starting online business in the times of corona virus may find it useful. And this is…

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Intelligent Content Experiment with DITA

In my latest master study in Content Strategy, the concept of intelligent content (read more about intelligent content here) was discussed every now and then. Though the discussion was mainly of a theoretical nature, the idea sounded very promising to me. At the same time, it seemed to be extremely effortful, especially, if you’d managed…

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Don’t leave your ego at home when you go to a client

I had the honour to learn from famous content strategists like Margot Bloomstein and Deane Barker. In their webinars and workshops for Content Strategy students, they both recommend not to involve ego into content strategy projects. In this short article, I summarize the main reasons why I totally disagree. Beware irony. Your ego should not…

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